NEWS: AdMob 'Plugs in' to Mobilize the WordPress Community

Web Culture/Blogging/Marketing/Mobile
Found on: businesswire.com

Could mobile ready versions of blogs powered by Wordpress be the next big thing to hit the blogosphere?

Businesswire.com is reporting that mobile web developer extraordinaire, Andy Moore is working with AdMob, to launch a free mobile WordPress plug-in that may do just that.

Businesswire post:

Mobile innovator Andy Moore of Web2Txt has teamed with AdMob, the world's largest mobile internet advertising Marketplace, to launch a free mobile plug-in for popular blogging tool WordPress. The new offering will enable the global WordPress blogger community to both go mobile quickly and then immediately start to monetize their content from advertising revenue. The announcement was made today at Ad:Tech 2007 in San Francisco, California.

WordPress is a popular open source blogging tool used by thousands of blogs including top ranked TechCrunch, MobileCrunch, Venturebeat and Schobelizer. Andy Moore of Web2Txt, a dotmobi certified mobile web developer, has built a plug-in to enable WordPress bloggers to extend their reach by publishing for mobile phones. The WordPress plug-in integrates AdMob code that gives bloggers the option to include ads in their posts.

NEWS: Boost Mobile and RETNA Team up to Present an Exclusive Mobile Art Content Collaboration

News/Youth Trends/Mobile/Artist
Found on: businesswire.com



Renowned graffiti and street artist, RETNA has partnered with urban niche - mobile service provider, Boost Mobile to offer exclusive content to their wireless customers.

Business Wire post:

Boost Mobile today announced an exclusive content deal with Los Angeles-based artist RETNA offering its youth wireless customers an opportunity to own and experience a piece of artwork from the renowned artist on their Boost Mobile phone, for a fraction of the high gallery fees.

“We are extremely fortunate to have the opportunity to collaborate with talented artists such as RETNA, and are pioneering in our efforts to differentiate this high quality content,” said Jeff Park, director of business development for Boost Mobile. “We are developing an intense and immersive experience on the web that is consistent with the quality of the artist’s work and enables Boost customers to experience their art in a meaningful way.”

On display at Boost Mobile’s Street Culture Lounge and Gold Box Mission during the MAGIC and ASR tradeshows, the partnership with RETNA expanded beyond wireless content. Boost Mobile also plans to collaborate with the artist to design limited edition mobile accessory collections, as well as other products that are relevant to mobile communication and pop culture. Boost Mobile’s support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand’s commitment to enhancing the youth wireless experience.

Helio prepping next-gen MySpace Mobile

Social Networks/Myspace/Youth Trends/Mobile/Helio
Found: engadgetmobile.com

With Helio's exclusivity clause with Myspace about to be history you can bet the house that other carriers are chomping at the bit to get a piece of the Myspace pie.



Engadget.com post:

MySpace, Helio. Helio, MySpace. They just sorta sound right together, do they not? MySpace has been one of Helio's major pushes from day one, even going so far as to let MySpace members forgo the typical contract when signing up for service. Problem is, Helio is about to lose its exclusivity clause with MySpace, and you can bet your bottom dollar other carriers are rearing to get in on that lucrative demographic. No worries, Helio fans -- the funky lil' MVNO has another ace up its sleeve. The next generation of MySpace Mobile will be coming to Helio handsets shortly as a no-cost download, and it looks to be a pretty comprehensive revamp (and more importantly for Helio, it's a Helio exclusive).

NEWS: MySpace Goes Wireless

News/Social Networks/Myspace/Mobile/Stephen Ellis
Found on: fool.com

MySpace will become available via Cingular's mobile phones, allowing the millions of MySpace users to access the site wirelessly. So what is this going to mean for HELIO? And can Sprint suck anymore then they already do...come on, get with it!

Fool.com post:

News Corp.'s (NYSE: NWS) MySpace, the wildly popular social networking site, is reportedly lining up yet another big deal. The deal is expected to put MySpace on Cingular's mobile phones, thus allowing the millions of MySpace users to access the site wirelessly. While users can currently access MySpace via Helios, a joint venture of Earthlink (Nasdaq: ELNK) and SK Telecom (NYSE: SKM), this deal has the potential to be a game-changer.

Not only does it make sense for MySpace's largely younger user base, who are usually heavy mobile phone users, but it makes sense for MySpace as well. With the site's advertising revenues being relatively puny compared to its user base and site traffic, the wireless move offers a chance to increase user stickiness, as well as boost advertising, movie, and music sales, as subscribers might want to stream the content to their phones.