NEWS: Beyond Google: Social Media Engines First, Other Search Engines Second

News/Social Bookmarking/Google/David Sullivan
Found on: searchengineland.com

According to Sullivan's post on Seacrch Engine Land, people that are looking beyond Google to search the internet are flocking to social bookmarking sites like Digg, StumbleUpon and Reddit -- this could mean big trouble for Yahoo and MSN.

Search Engine Land post:

I've never encouraged a "Google First" or "Google Only" mentality for search marketers to follow. This is where you focus only on Google, figuring the other major search engines don't matter. Instead, I've said that all the search engines are important traffic channels to pursue. Don't forget the search engines beyond Google! But over the past few weeks, I've found myself more and more thinking that if you want to go beyond Google as a search marketer, the other search engines that matter first are the "social media search engines." After them come the other major general purpose search engines like Yahoo, Microsoft and Ask.

NEWS: Social networks top Google search

News/Social Networks/Web Culture/Google
Found on: bbc.com

What are you searching for on Google these days? Well if you're anything like the millions of other surfers on Google's search engine, it's Bebo and Myspace...oh, and the Mexican soap opera Rebelde.

BBC post:

Social networks Bebo and MySpace were the two most searched for terms of 2006 using Google's search engine.

The two rival sites allow users to create individual web pages, with photos, music and video.

The football World Cup was the third most searched for term while Paris Hilton topped the news searches.

The top 10 searches were dominated by web 2.0 developments, such as video site Metacafe, music streaming service Radioblog and encyclopaedia Wikipedia.

TOP 10 GOOGLE SEARCHES 2006

1. Bebo

2. MySpace

3. World Cup

4. Metacafe

5. Radioblog

6. Wikipedia

7. Video

8. Rebelde

9. Mininova

10. Wiki