NEWS: NBA Headquarters Unveiled in Second Life

Social Networks/Second Life/Sports
Found on: nba.com

With it's multiplayer games, retail stores and a variety of other features designed to draw repeat visitors, the NBA unveiled their Second Life "Headquarters" on Tuesday - anyone up for a game of HORSE?



NBA.com post:

The NBA announced the launch of NBA Headquarters, a new virtual destination featuring a variety of innovative and interactive NBA elements in Second Life, the popular 3D online world with nearly six million residents. The announcement was made by NBA Commissioner David Stern during a recent media event conducted in the NBA Headquarters.

The NBA’s 3D virtual destination, developed with The Electric Sheep Company, a leading creator of 3D virtual world content and solutions, will provide basketball fans and Second Life residents with access to comprehensive features including the T-Mobile Arena, broadband video of classic NBA games and highlights, and an opportunity to have their picture taken with the NBA’s championship trophy in the Toyota Larry O’Brien Trophy Room.

Additionally, in Second Life fans will be able to purchase NBA and WNBA jerseys and merchandise for their identity or avatars at the NBA Store, walk along a special path highlighting the 50 Greatest NBA Players and participate in a variety of basketball activities at the NBA Jam Session.