NEWS: Ex-Disney chief launches Web video company

News/Web Culture/Video
Found on: news.com

Ex-Disney CEO Michael Eisner launched a new web video company called Vuruga this week - it's mission: deliver "high-quality, story-driven content" on par with all the other crap on television.

Vuruga's first series will be a mystery drama called "Prom Queen," the first of 80 (90 second long) episodes will begin airing next month.

Cnet post:

Vuguru, officially a project of Eisner's investment firm Tornante, debuted Monday along with its first production and set of sponsors. According to a statement from the new company, Vuguru aims to focus on "high-quality, story-driven content for the Internet" on a par with professional television and cinema productions.

The inaugural Vuguru series, a mystery drama called Prom Queen, will release the first of its 80 episodes on April 2. The 90-second clips, aimed at a tech-savvy teen audience, have been produced in conjunction with Web video company Big Fantastic--best known as the team behind the video podcast Sam Has 7 Friends. Among Prom Queen's sponsors is the magazine-turned-webzine Elle Girl, which stopped print publication last year to focus on online and mobile distribution.