NEWS: EA Targets Women With New Venture

News/Web Culture/Online Games
Found on: wired.com

Calling all female gamers - here's your oppurtunity to get some street cred with your geeky guy friends: EA just announced a partnership with iVillage to provide content just for the ladies.

Wired.com post:

The so-called "elusive female gamer" is a much sought-after demographic in gaming, but EA is hoping its new alliance with iVillage will help bridge the gender gaming gap. EA's successful casual games portal, Pogo.com, will be the exclusive supplier of gaming content to iVillage's 16 million members. That is a heck of a lot of Word Whomp.

iVillage offers content geared specifically toward women readers, including beauty tips, information on pregnancy and parenting, and fashion. It will host monthly game nights and offer free two-week Pogo passes to members.