NEWS: Why Google and Gaming Isn't a Killer Combination

News/Web Culture/Google/Abbey Klaassen
Found on: adage.com

With more and more gaming consoles taking advantage of gamers "always on the web connections," it makes since that Google wants to Adsense and Adword their way on to my video games -- I can see it now, me and my friends rocking out to GNR's "Sweet Child O' Mine" on "Guitar Hero 2" and BAM! some pop up comes up with a link to Amazon offering me a deal to purchase GNR's "Best of Album" - hmm, it is a good album.


Advertising Age post:

Google getting into video games seems at first blush like a natural evolution -- after all, gaming is hugely popular and growing, console games are increasingly web-connected, and the search giant certainly hasn't been shy about trying to apply its selling efficiency and contextual tools to other media. But digital-media buyers have a hard time seeing how Google's simplified, automated buying processes could result in effective in-game ads.