Do They Still Want Their MTV?

News/Web Culture/MTV/David Carr
Found on:nytimes.cm

Last week, MTV Networks laid off 250 people, cutting and trimming their television rank and file to make room for web savvy interactive hires at the same time bulking up their internet business - sounds like Viacom, which owns MTV, doesn't want to be caught with their pants down when the next generation of viewers will be spending more time on the internet then on the couch watching TV.

NYTIMES post:

MTV prospered for decades because it looked like what a network might look like if a 16-year-old were doing the programming. But now the music channel is trying to make its way in a multidevice, multiplatform, multichannel world, most of which is being programmed by a
16-year-old.

The velocity of change has left MTV occasionally looking as if were being programmed by an 83-year-old — namely Sumner M. Redstone, the chairman of Viacom, which owns MTV. The network, itself a stately 25 years old, has suffered a decline in ratings and cultural cachet.