NEWS: Universal Turns to Social Nets
News/Social Networks/Second Life/Brian Morrissey
Found on: adweek.com
How cool is this - Universal Pictures launched a Second Life in-world promotion (action game) that's giving away a million "Linden" dollars and all you have to do is hunt down other players with your weapon of choice.
Adweek post:
Universal Pictures is looking to connect with young moviegoers in new places for its upcoming release, Smokin' Aces.
The studio is complementing more traditional advertising on TV and Web sites with a Second Life action game that will let users hunt each other down for the opportunity to win a share of 1 million Linden dollars, the metaverse's
virtual currency, or about $3,750. It is also running a widget campaign that encourages movie fans to spread the word by placing trailers on their blogs and MySpace profiles.
Found on: adweek.com
How cool is this - Universal Pictures launched a Second Life in-world promotion (action game) that's giving away a million "Linden" dollars and all you have to do is hunt down other players with your weapon of choice.
Adweek post:
Universal Pictures is looking to connect with young moviegoers in new places for its upcoming release, Smokin' Aces.
The studio is complementing more traditional advertising on TV and Web sites with a Second Life action game that will let users hunt each other down for the opportunity to win a share of 1 million Linden dollars, the metaverse's
virtual currency, or about $3,750. It is also running a widget campaign that encourages movie fans to spread the word by placing trailers on their blogs and MySpace profiles.
Labels: marketing, news, second_life
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