NEWS: Social Retailing- Combining Social Networking and Shopping

News/Social Networking/Youth Trends/Amanda Gore
Found on: fashion.psfk.com

Could this be the "killer app" retailers have been waiting for? The technology that will bridge the gap between popular social network websites (e.g. Myspace, Bebo, Facebook) and real world profits aka - cha-ching!

Amanda Gore reports in her article how Social Retailing technology uses an in-store three-paneled "magic mirror" that can send photos or videos of shoppers in outfit options to their MySpace page or to friend's emails and mobiles for instant opinions.

Fashion PSFK post:

Interactive services firm IconNicholson has created a new type of in-store experience that combines social networking and shopping, known as Social Retailing.

Demonstrated at the National Retail Federation conference earlier this week, the Social Retailing technology uses a three-paneled "magic mirror" in-store that can send photos or videos of shoppers in outfit options to their MySpace page or to friend's emails and mobiles for instant opinions. Friends 'yes' or 'no' votes are then visible on the mirror itself. The interactive technology also allows customers to see what others have purchased, view similar options that are not in stock in the store, check out using MasterCard SecureCode and have their orders delivered to their home.