NEWS: Ford To Use Video, Music To Snare Buyers

News/Web Culture/Youth Trends/Steve Miller
Found on: brandweek.com

In an attempt to entertain and educate potential new customers, Ford just launched a new video podcast based on their urban-centric SUV "The Edge," entitled "The Edge Music Videocast" (which is slatted to be a year-long series), will have free downloadable videos and music files from other popular pod and vod cast sites.

BrandWeek post:

Ford on Wednesday will kick off a year-long series of monthly video podcasts, or vodcasts, that will include music videos and content promoting the Edge crossover, which hit the market late last year.

Called “The Edge Music Videocast,” the free video broadcasts can be downloaded to portable media players from a number of popular pod and vodcast Web sites. The first installment will include videos with A-list hipster cache: Cat Power, the Yeah Yeah Yeahs, Wolfmother and Gomez.