NEWS: Boost Mobile and RETNA Team up to Present an Exclusive Mobile Art Content Collaboration

News/Youth Trends/Mobile/Artist
Found on: businesswire.com



Renowned graffiti and street artist, RETNA has partnered with urban niche - mobile service provider, Boost Mobile to offer exclusive content to their wireless customers.

Business Wire post:

Boost Mobile today announced an exclusive content deal with Los Angeles-based artist RETNA offering its youth wireless customers an opportunity to own and experience a piece of artwork from the renowned artist on their Boost Mobile phone, for a fraction of the high gallery fees.

“We are extremely fortunate to have the opportunity to collaborate with talented artists such as RETNA, and are pioneering in our efforts to differentiate this high quality content,” said Jeff Park, director of business development for Boost Mobile. “We are developing an intense and immersive experience on the web that is consistent with the quality of the artist’s work and enables Boost customers to experience their art in a meaningful way.”

On display at Boost Mobile’s Street Culture Lounge and Gold Box Mission during the MAGIC and ASR tradeshows, the partnership with RETNA expanded beyond wireless content. Boost Mobile also plans to collaborate with the artist to design limited edition mobile accessory collections, as well as other products that are relevant to mobile communication and pop culture. Boost Mobile’s support of a creative lifestyle, culture and attitude is represented by this exclusive deal as an extension of the brand’s commitment to enhancing the youth wireless experience.