NEWS: Scion Launches Broadband Site, Joins Second Life
News/Social Networks/Youth Trends/Betsy Spethmann
Found on: promomagazine.com
Back in 1999, Toyota Motor Corp launched a marketing plan called "Project Genesis", the plan was intended to attract more youthful buyers to the company's products.
To this day, it is still considered to be one of Toyota's worst flops.
Who would have ever guessed that this failed attempt to attract the gen x demo would become the catalyst to one of today's edgiest and innovating brands - the Scion.
Promo Magazine post:
Found on: promomagazine.com
Back in 1999, Toyota Motor Corp launched a marketing plan called "Project Genesis", the plan was intended to attract more youthful buyers to the company's products.
To this day, it is still considered to be one of Toyota's worst flops.
Who would have ever guessed that this failed attempt to attract the gen x demo would become the catalyst to one of today's edgiest and innovating brands - the Scion.
Promo Magazine post:
Toyota's edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.
Scion has formed its own online network, Scion Broadband, with five "channels" of content. And, separately, Scion has cut a deal to place its cars in the virtual world of Second Life, an online society.
Scion is well known for using online, event and entertainment marketing in lieu of traditional media advertising. The four-year-old brand has a reputation for sponsoring emerging artists, especially in music, fine arts and animation.
Labels: second_life, social networks, social_networks, youth_trends
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