Second Life for businesses - do's and don'ts
Social Networks/Web Culture/Second Life/Business
Found on: e-consultancy.com
Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.
Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.
How many users do you now have and how large do you see Second Life becoming?
As of the end of October, there were over 1.2 million registered users in Second Life.
We believe Second Life is poised to grow significantly. Last month alone, in-world residency grew by 35%. Maintaining a virtual presence may become ubiquitous in a few years, as perhaps cell phones and email addresses are today, and we’d like to be there to facilitate that transition.
What are the major challenges you have found yourself dealing with as the community has grown larger?
As with any growing community, there can be the occasional sticking point. When the population began to grow rapidly, we scaled quickly to meet demand.
Scaling remains our most pressing issue. Ultimately, we are here to provide a technically sound, robust, stable and highly functional platform on which our users can create fully autonomous lives.
Are you looking at any other revenue streams other than leasing virtual property?
At this time, the sale and upkeep of virtual property is our primary focus in terms of revenue, though we’re exploring other revenue streams.
Found on: e-consultancy.com
Businesses are rushing to get involved in web-based 'virtual worlds' such as Second Life, to take advantage of the marketing opportunities they offer.Catherine Smith of Linden Lab, the creators of the hugely popular Second Life community, spoke to us about the pros and cons of launching these campaigns.
How many users do you now have and how large do you see Second Life becoming?
As of the end of October, there were over 1.2 million registered users in Second Life.
We believe Second Life is poised to grow significantly. Last month alone, in-world residency grew by 35%. Maintaining a virtual presence may become ubiquitous in a few years, as perhaps cell phones and email addresses are today, and we’d like to be there to facilitate that transition.
What are the major challenges you have found yourself dealing with as the community has grown larger?
As with any growing community, there can be the occasional sticking point. When the population began to grow rapidly, we scaled quickly to meet demand.
Scaling remains our most pressing issue. Ultimately, we are here to provide a technically sound, robust, stable and highly functional platform on which our users can create fully autonomous lives.
Are you looking at any other revenue streams other than leasing virtual property?
At this time, the sale and upkeep of virtual property is our primary focus in terms of revenue, though we’re exploring other revenue streams.
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