NEWS: Social Web sites also could lure shoppers
News/Social Networks/Web Culture/Bruce Horovitz
Found on: statesmanjournal.com
Many who go to MySpace or Facebook to network with friends also would go there to buy stuff. But for the most part, they can't.
That means there might be billions of dollars being left on the table by the major social-networking Web sites, according to a survey to be released today by the American Marketing Association.
In the survey, 47 percent of consumers said they would visit these sites to seek and discuss holiday gift ideas, and 29 percent said they would buy products there.
The networking sites "provide some of the most powerful word-of-mouth marketing opportunities there have ever been," said Nancy Costopulos, the chief marketing officer at the association. "It's past the fad zone and into the reality zone."
Found on: statesmanjournal.com
Many who go to MySpace or Facebook to network with friends also would go there to buy stuff. But for the most part, they can't.That means there might be billions of dollars being left on the table by the major social-networking Web sites, according to a survey to be released today by the American Marketing Association.
In the survey, 47 percent of consumers said they would visit these sites to seek and discuss holiday gift ideas, and 29 percent said they would buy products there.
The networking sites "provide some of the most powerful word-of-mouth marketing opportunities there have ever been," said Nancy Costopulos, the chief marketing officer at the association. "It's past the fad zone and into the reality zone."
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