Online Video Not a Priority
News/Webculture/Video/Steve McClellan
Found on: adweek.com
NEW YORK While most consumers now consider the personal computer to be their "must have" electronic communications device—TV is a distant second—watching video on it is not a primary task.
According to research from the Cabletelevision Advertising Bureau, watching online video ranks just seventh among users' primary PC activities.
That's one finding of the study, released this week, which examines how consumers view video on devices such as PCs, iPods and mobile phones compared to how they watch traditional television.
The study also indicated that ads are not interchangeable from one video platform to the next. The smaller the screen, the less tolerant viewers are of lengthy commercials.
Found on: adweek.com
NEW YORK While most consumers now consider the personal computer to be their "must have" electronic communications device—TV is a distant second—watching video on it is not a primary task.According to research from the Cabletelevision Advertising Bureau, watching online video ranks just seventh among users' primary PC activities.
That's one finding of the study, released this week, which examines how consumers view video on devices such as PCs, iPods and mobile phones compared to how they watch traditional television.
The study also indicated that ads are not interchangeable from one video platform to the next. The smaller the screen, the less tolerant viewers are of lengthy commercials.
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