NEWS: What MTV says about Google-YouTube marriage

News/Youth Trends/Videos/MTV/Elinor Mills
Found on: cnet.com

Google began distributing clips from MTV Networks over its AdSense advertising network in August, in what Jennifer Feikin, Google's director of video and multimedia search partnerships, said at the time was the first, but not the last, syndication deal of its kind.

"It's an amped-up form of AdSense," Feikin said. "We really have high hopes for this test, and we will look to roll the model out to other content providers."

While the search giant is staying mum about how exactly it plans to make money off the massive index of videos it's acquiring with YouTube, Google watchers are taking a hard look at the video projects Google has already tackled to gain insight into its plans. At stake, some argue, is the future of online video. If Google, with its wildly successful ad network, can find a way to "monetize" YouTube's viewership, it will point the way for other big Net video companies.