NEWS: Turning social network traffic into dollars

News/Social Networks/Myspace/Media/Stefanie Olsen
Found on: cnet.com

The most popular social networks haven't had trouble attracting millions of members, but the advertising dollars have typically been more elusive.

Sites like MySpace and Facebook have made progress with some advertisers by the sheer magnitude of their traffic and audience. But it's a work in progress, given advertisers' reluctance to associate their brands with sometimes-inappropriate user material.

New technologies are on the horizon now to help social networks appeal to these discerning advertisers.