NEWS: Social network members saying bye-bye to traditional media

News/Social Networks/Myspace/Media
Found on: internetretailer.com

Members of social networking sites such as MySpace and Facebook increasingly are turning away from traditional media and instead looking to peers for product information and recommendations, according to new research from Compete Inc., a market research firm that specializes in how consumers interact with brands online.

This change provides marketers with a new opportunity to reach consumers by launching initiatives that interweave e-commerce and social networks, the research firm says.