NEWS: Six Apart Turns to MRM for New Ad Ideas
News/Social Networks/Web Culture/Kevin Newcomb
Found on: clickz.com
Six Apart launched Vox, a new hosted blogging community, and has teamed up with MRM Worldwide to plot the ad strategy and develop new ways for marketers to get involved.
Where Six Apart's LiveJournal community is heavily used by teens looking to connect with new friends, Vox is designed as a tool for (mostly older) users to share stories, photos, videos or audio with family and existing friends. Access to all content can be controlled by the blog's owner with five levels of privacy for each piece of content.
Vox does have social tools as well, with a "question of the day" and "Vox Hunt" to let all members share their ideas on a certain topic or post photos of objects found in a daily scavenger hunt. It also lets users connect their Vox blog with services they may already be using, such as YouTube, Flickr, Photobucket and iFilm.
Found on: clickz.com
Six Apart launched Vox, a new hosted blogging community, and has teamed up with MRM Worldwide to plot the ad strategy and develop new ways for marketers to get involved.Where Six Apart's LiveJournal community is heavily used by teens looking to connect with new friends, Vox is designed as a tool for (mostly older) users to share stories, photos, videos or audio with family and existing friends. Access to all content can be controlled by the blog's owner with five levels of privacy for each piece of content.
Vox does have social tools as well, with a "question of the day" and "Vox Hunt" to let all members share their ideas on a certain topic or post photos of objects found in a daily scavenger hunt. It also lets users connect their Vox blog with services they may already be using, such as YouTube, Flickr, Photobucket and iFilm.
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