NEWS: Nielsen To Provide Video Game Rating Service

News/Media/Youth Trends/Advertising/Nielsen
Found on: nielsenmedia.com

Drawing on its extensive resources in media audience measurement, Nielsen Media Research today announced that it is launching GamePlay Metrics, a new rating service for video games. The all-electronic ratings service will establish new metrics for the buying and selling of advertising in video games, while also tracking the activities of gamers across other media platforms, such as TV and the Internet.

GamePlay Metrics will be the first offering from the newly created Nielsen Wireless and Interactive Services division. The new data will enable the video game industry to develop an advertising business model to offset the steep development costs of new titles for next-generation consoles. In addition, the metrics will give advertisers a greater level of precision for targeting the digital consumer.

Nielsen's new measurement service will provide advertisers, agencies, hardware manufacturers and game developers with independent, high-quality, quantitative demographic data for negotiating the buying and selling of in-game and around-game advertising.