News: MySpace offering voter 'tools'

News/Social Networks/Webculture/Myspace
Found on: newsday.com

The youth-heavy online hangout MySpace.com is launching a voter-registration drive to instruct its members in civics.

In partnership with the nonpartisan group Declare Yourself, MySpace is running ads on its highly trafficked Web site and giving members tools such as a "I Registered to Vote on MySpace" badge to place on their personal profile pages.

"Young people in this country ... are really engaged in what's happening in their community and want to make a difference," said Jeff Berman, MySpace's senior vice president for public affairs."

"The key is to make it easy for them to get engaged. By putting these tools on MySpace and putting it in front of their eyes, you make it far more likely they will use them."