NEWS: Is ‘Snakes On A Plane’ Movie Campaign Questionable?

News/Social Networks/Webculture/Marketing/Angelique Van Engelen
Found on: bizreport.com



FastCompany blog contributor Lynne Johnson is no stranger to marketing. Herself an online marketing specialist, she professes to have been somewhat overly surprised at New Line Cinema’s way of telling her about the premiere of Snakes on A Plane.

The company teamed up with the Social Networking site TagWorld and the phone company VariTalk, which specialises in cell phone viral marketing. The creative marketing product that subsequently hit the road allows people to create cell phone messages using Samuel L. Jackson’s voice to alert each other to the movie.