NEWS: Burger King Tunes in DiddyTV
News/Cross Promotion/YouTube/Kathleen Sampey
Found on: adweek.com
NEW YORK Music and fashion mogul Sean "Diddy" Combs has formed an alliance with Burger King to create a co-branded channel on YouTube called DiddyTV, the company said.
The channel, which went live on Saturday, features music tracks from Combs' new Bad Boy/Atlantic Records CD "Press Play," which goes on sale Oct. 17. Artists appearing on the collection include Jamie Foxx, Kanye West and Mary J. Blige. Fans will also have access through the channel to video clips and other original content. Combs will appear in an upcoming Burger King advertising campaign in support of the new channel.
Found on: adweek.com
NEW YORK Music and fashion mogul Sean "Diddy" Combs has formed an alliance with Burger King to create a co-branded channel on YouTube called DiddyTV, the company said.The channel, which went live on Saturday, features music tracks from Combs' new Bad Boy/Atlantic Records CD "Press Play," which goes on sale Oct. 17. Artists appearing on the collection include Jamie Foxx, Kanye West and Mary J. Blige. Fans will also have access through the channel to video clips and other original content. Combs will appear in an upcoming Burger King advertising campaign in support of the new channel.
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