NEWS: Boost Pushes Mobile Social Networking
News/Social Networks/Mobile/Brian Morrissey
Found on: adweek.com
The social networking craze is coming to cell phones.
Boost Mobile is hoping to increase membership in its fledgling cell phone-based social network, called Hookt, with a customized car contest directed at teens and young adults.
The mobile operator has teamed with West Coast Customs, a car customization chain that's developed the MTV series Pimp My Ride. Registrants for the social networking service, which costs 50 cents a day, will be entered into a sweepstakes to win a customized Dodge Charger from West Coast Customs.
Hookt's existing 300,000 customers will also be given an opportunity to enter the contest via an ad that will run on the mobile network's welcome screen. It will promote the contest via radio spots and online ads in places like MySpace.
Found on: adweek.com
The social networking craze is coming to cell phones.Boost Mobile is hoping to increase membership in its fledgling cell phone-based social network, called Hookt, with a customized car contest directed at teens and young adults.
The mobile operator has teamed with West Coast Customs, a car customization chain that's developed the MTV series Pimp My Ride. Registrants for the social networking service, which costs 50 cents a day, will be entered into a sweepstakes to win a customized Dodge Charger from West Coast Customs.
Hookt's existing 300,000 customers will also be given an opportunity to enter the contest via an ad that will run on the mobile network's welcome screen. It will promote the contest via radio spots and online ads in places like MySpace.
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