News: The Young Drive Internet Video Adoption

News/Youthtrends/Internet/Video
Found on: marketingvox.com

Some 10 million Americans age 12 and over have downloaded television shows from the internet - seven million in the past 30 days alone, according to the MOTION biannual study of digital video behaviors by global market research firm Ipsos.

Younger Americans are driving growth in many digital video activities, including TV show downloading: 10 percent of young adults age 18-34 (14 percent of 18-24-year-olds and 7 percent of 25-34-year-olds) have downloaded television programs (seven percent have done so in the past month) - nearly double the overall rate of TV show downloading.