News: MySpace Members Poke Fun at Phony Profiles
News/Social Networks/Myspace
Found on: marketingvox.com
MySpace users are growing disenchanted with the social-networking site because it's "becoming too corporate, overrun with ads, and less authentic," writes MediaPost. The article points to a dilemma that publishers of similar sites face: the measure of their success is advertising revenue, but granting marketers extensive access can undermine the authenticity and appeal that made the site attractive to users, and therefore advertisers, in the first place.
Found on: marketingvox.com
MySpace users are growing disenchanted with the social-networking site because it's "becoming too corporate, overrun with ads, and less authentic," writes MediaPost. The article points to a dilemma that publishers of similar sites face: the measure of their success is advertising revenue, but granting marketers extensive access can undermine the authenticity and appeal that made the site attractive to users, and therefore advertisers, in the first place.
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