News: Advertising on Social Networks: The New Frontier?

News/Social Networks/Advertising/Debra Aho Williamson
Found on: eMarketer.com

Say hello to advertising 2.0.



Measuring ad spending on social network sites is as much of a work in progress as is defining social networking. With so much of the business being created almost on the fly, there is very little concrete detail on which to pin an estimate.

Advertising on social networks can take a variety of forms — ranging from large-scale profile pages and banner ads bought directly from social network sites to a low-cost run of site ads placed by ad networks and search ad spending — and thus any ad spending estimates must take into account the relative cost and amount of each type of advertising that exists on social network sites today and in the future.