Internet Key to Brand Relationships with College Kids
News/Webculture/Youthtrends/Stats
Found on: marketingvox.com
About one-third of 800 college students recently surveyed by Burst Media say they use the internet more than 10 hours during a typical week; 20.3 percent say more than 20 hours. Less than 20 percent say they spend more than 10 hours a week watching TV or listening to the radio; sizable numbers say they spend less than three hours per week watching TV (30.1 percent) or listening to the radio (45.6 percent).
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College students are also multi-media multitaskers. Nearly two-thirds of respondents say they use a computer while watching television, and 60.2 percent say they typically use a computer when listening to the radio. Male college students are more likely than female college students to say they use a computer while watching television (68.6 percent vs. 58.8 percent).
Found on: marketingvox.com
About one-third of 800 college students recently surveyed by Burst Media say they use the internet more than 10 hours during a typical week; 20.3 percent say more than 20 hours. Less than 20 percent say they spend more than 10 hours a week watching TV or listening to the radio; sizable numbers say they spend less than three hours per week watching TV (30.1 percent) or listening to the radio (45.6 percent).
Click to enlarge
College students are also multi-media multitaskers. Nearly two-thirds of respondents say they use a computer while watching television, and 60.2 percent say they typically use a computer when listening to the radio. Male college students are more likely than female college students to say they use a computer while watching television (68.6 percent vs. 58.8 percent).
posted by mochipopstar at
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