Arctic Monkeys: were they really a P2P/MySpace-fuelled success story?

Music/Social Networks/Web Culture/Myspace
Found on: apcstart.com

For the past couple of nights, the “most talked about band of the year”, Arctic Monkeys, have played a two-gig residency at the Enmore Theatre in Sydney and — according to fans, anyway — blown the roof off the venue.

These shows have brought the four-piece’s very successful first Australian tour to an end in style (and then some). Indeed, to quote one online comment, the gig rated as the “best live show I’ve seen forever… saw the Strokes in the same week and the Monkeys blew them away… THE FUTURE!“.

The band’s widely reported rise to indie fame and stardom via the medium of the internet has been well-documented and much celebrated, but behind the rock hype you have to wonder — are the Monkeys a freak phenomenon of the net and has anything in the music industry really changed?