Youth Study: Women Like Social Networks, Men Like Sports Sites
YouthTrends/Social Networks/News
Found on: marketingvox.com
A recent study on the top 10 websites among young males and females shows Google as the most favored, reports eMarketer (via MediaBuyerPlanner). Youth Trends, a website researcher, conducted a study in July 2006 with males and females between age 16 and 24. The research measures the percent of respondents to the top 10 sites. Google is favored among 31 percent of females and 34 percent of males.
However, for subsequent choices, males and females differ, according to Youth Trends. Females prefer social network sites such as Facebook and MySpace, and males tend to prefer ESPN, Google and Yahoo. "For females on the web right now, posting and sharing photos is big, so you can essentially say: females are to digital photos as males are to sports," Josh Weil of Youth Trends is quoted as saying.
Found on: marketingvox.com
A recent study on the top 10 websites among young males and females shows Google as the most favored, reports eMarketer (via MediaBuyerPlanner). Youth Trends, a website researcher, conducted a study in July 2006 with males and females between age 16 and 24. The research measures the percent of respondents to the top 10 sites. Google is favored among 31 percent of females and 34 percent of males.However, for subsequent choices, males and females differ, according to Youth Trends. Females prefer social network sites such as Facebook and MySpace, and males tend to prefer ESPN, Google and Yahoo. "For females on the web right now, posting and sharing photos is big, so you can essentially say: females are to digital photos as males are to sports," Josh Weil of Youth Trends is quoted as saying.
posted by mochipopstar at
11:17 PM PERMALINK
