Wal-Mart becoming a competitor to MySpace?

Wal-Mart/News/Article/Brian White
Found on: bloggingstocks.com

This was a good one after reading about it -- Wal-Mart's new MySpace-ish website for the totally uncool teenager at its "School Your Way" website -- and its just about as far-fetched and kitschy as I have seen in some time. What are they trying to do here -- re-invent the wheel in the worst possible way? This is most likely a marketing experiment, but you never know how things like this will turn out -- perhaps everyone will migrate from MySpace over to Wal-Mart. Not.

Teenagers and entry-college people are generally the most faddish and entranced by fashion and trends, and it is hard to say if this marketing demographic will gravitate towards Wal-Mart as a fashionable trendsetter. Wal-Mart vs. Abercrombie? That's a rather odd comparison to visualize, yet that is exactly what Wal-Mart is trying to accomplish here from my perspective. The ad agency that created the campaign, GSD&M of Austin, Texas, must have some interesting research to back up up what they created.