Heavy.com Launches Mock News, BK Sponsors

News/Web Culture/Website/Youth Trends
Found on: marketingvox.com

Video-based entertainment website Heavy.com, aimed at a younger male audience, has launched a mock-news program featuring, among others, a sock-puppet correspondent and a Palestinian shock jock-ette.

Heavy.com's new show, Heavy News, has begun offering original "news" video clips that, like much of the site's content, is edgy and irreverent, reports MediaWeek. One of the Heavy News "correspondents" is a sock puppet - purportedly "Peter Jennings' sock before he died." The intrepid Burger King has signed on as an advertiser, with its BK Stackers as the show's premiere sponsor.