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Sunday, May 21, 2006

The Clicker: YouTube's win-win-win

YouTube/News/Article/Ryan Block
Found on: Engadet

Recently we talked about the upstart sensation, YouTube. As a social phenomenon and a growing entity, YouTube's rise to glory has been nothing short of meteoric. In just one year YouTube has taken its business from zero to pumping out more than 35 Million streams per day, and it's still growing. That's pretty darn impressive, but, as the immortal Rod Tidwell once said, "Show me the money!"

You see -- there's a fairly developed pattern when it comes to replacing existing media outlets with their internet counterparts. The first step is to see if people will buy what you're selling when the cost is zero. YouTube has clearly been successful in that regard. In fact, their success has even convinced media giant AOL to create their own (nearly) feature-for-feature knock-off (see: http://communityvideo.aol.com/).

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